Our Pro-Sharp research team, led by Dr. Anna Kiss, analyzed how sports nutrition misinformation spreads on YouTube, thousands of scientific publications cross-referenced with 114 of the most popular fitness videos totaling over 43 million views, and what they found was clear: the vast majority of advice out there is either oversimplified, misleading or has no scientific basis whatsoever. Now we're taking it a step further and building an AI-powered tool that can automatically score the scientific reliability of any fitness video, bringing together data science, NLP and real-world application in exactly the way our research division was designed to operate.
Research makes our engineering sharper, our AI smarter, and our solutions harder to replicate, and that's not a cost; that's a competitive advantage.
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