It's from PwC's 2026 Global CEO Survey, based on responses from over 4,400 CEOs across 95 countries. Only 12% report that AI has actually improved both costs and revenue, and the ones who did are two to three times more likely to have embedded AI deeply into their products, services, and decision-making rather than just running isolated pilots and hoping for results.
As a software development company that has been committed to an AI First methodology over the past year, we've seen firsthand what makes the difference between AI that looks impressive in a demo and AI that actually changes how a team works. It's not about having access to the latest models or throwing tools at every problem — it's about building the foundations that let AI operate with real context, connecting it to your codebase, your documentation, your workflows, and training your people to work with it as part of their daily process rather than treating it as a side experiment.
The gap between the 12% and the 56% isn't about technology. It's about commitment.